Social media, has quickly become an essential marketing tool to meet business demands for branding, networking, reach, and development of both B2C (Business to Consumer) and B2B (Business to Business) relationships. However with the growth of social media, businesses are faced with a confusing complex range of platforms to choose from, which is time consuming to maintain and difficult to measure the effectiveness of the resources invested. Every social media platform is constantly adding features and it is an accepted fact that most people never use more than about 10% of the functionality of any software. So, it is time for a radical rethink.
There are tools available to help manage social media, but they do not address the underlying issues of the complexity of having multiple platforms, where content is king and distribution is the queen The focus must be on email acquisition campaigns, which give you an audience that you own—as opposed to one that you rent, like on Facebook.
Hootsuite is great for grabbing content from the web and managing conversations on multiple social media platforms. Unfortunately tools like this are trying to manage a social media infrastructure that takes the conversation away from your website to a rented audience, with no control over your content.
Cayenne was designed to manage your marketing content in a secure data library to retain content ownership and give you complete control over what, where and when you publish.
Cayenne is a simple, single interface tool which combines the popular functions people use in Facebook, Twitter, Google+, YouTube, Soundcloud, Dropbox, Slideshare, MailChimp and Instagram. Cayenne is for both personal and commercial use, to capture all your data in one place and to provide you with consolidated reporting that you own and make you a better marketer.
This is how I use Cayenne as my social micro network http://conflux.cayenne.io/ and we are running marketing mastermind webinars with a 40% discount to founder members.
I am an experienced business analyst and digital marketing visionary, and co-author of 14 digital marketing guides. I have worked with top Blue Chip companies as well as smaller businesses in the…
