• I've always preferred to be in on the whole creative process. As a commercial copywriter I used to spend time with the client, even at their factory, to get the inside view and be talking to the printers too for the final product (when I was writing websites, that latter stage didn't apply of course). But with scripting training videos that whole process involvement simply isn't always the reality; I research the content, agree programme style and produce the script. So it's nice when I can see the (almost) finished programme and be relieved to see good actors, enthusiastic "real" people and extremely competent subject experts and voiceover artists all making the script do the job it's supposed to do INVISIBLY. This is just a couple of minutes of the programme...

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