17.12.2018

Do potential customers take notice of your advertising?

 Show Interest

Do potential customers take notice of your…

 Show Interest
Here's how to word your advertising so they do...

No matter whether your advertising is social media, flyers, your website, radio, TV or whatever else it could be you should always follow the same rules.

Interrupt
Engage
Educate
Offer

Interrupt the conversation going on in your potential customers head.
Engage them with how you can resolve their issue.
Educate them with more information.
Have a good offer they can't refuse.

Example

Look at the advert on the cover picture. What do you think it's advertising?

The advert is for a cosmetic surgeon who wants to advertise Mummy Makeovers for women between 35 and 55 with two or more children.

Do you think this advert is best place to advertise that?

Now look at the message below. Is this better placed for their target market?

Want the body you had before you had children? 


Tips to remember...

Address the issue your target market has
Say how you can resolve it
Give them information
  • advertising
  • Marketing
  • Sales
  • Advertisement
  • Advertising Campaigns

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